Have you ever reread something you wrote—especially an email—and thought, “This doesn’t sound like me at all…”
You’re not alone. And more importantly? You’re not doing anything wrong.
Writing with authenticity isn’t some magical gift that only “naturally talented” writers have. It’s a skill. One you can practice and grow into.
Learning to write in your own voice is actually an act of trust. It’s how we connect, serve, and stay aligned with who we are—and Who we’re called to reflect.
Let’s walk through a few simple, practical tips to help you tap into your natural voice and write emails that sound like… well, you. (The you your audience wants more of!)
Grab the free checklist at the end of this post to make your email marketing easier and more aligned with your mission.
Tip 1: Speak it before you write it
✅ Record what you want to say, then transcribe and lightly edit
There’s something about staring at a blank screen that makes your brain freeze. So let’s bypass that.
Next time you’re stuck, try this: imagine you’re chatting with your best friend about the thing you want to say. Open your voice memo app. Hit record. Say the thing—messy, unfiltered, honest.
Then play it back and type out what you hear. You’ll probably need to clean it up a little—but now you have a solid foundation with your voice and tone already built in.
Tip 2: Write to one person, not your whole list
✅ Use language like “you” and picture someone specific as you write
Trying to write to a whole list of subscribers can feel overwhelming—and let’s be honest, a little awkward.
So zoom in. Remember that imaginary friend from Tip 1? Yup, bring them back. Picture one person who needs to hear what you’re about to share. Talk to them.
It’s amazing how this simple shift makes your writing warmer, clearer, and way more personal.
Tip 3: Use words you actually say
✅ Don’t say “optimize synergies” if you’d normally say “make it better”
Time to check your ego (and maybe your thesaurus) at the door. 😄
You’re not writing a corporate memo—you’re writing something real. If you wouldn’t say it out loud to a friend, skip it in your email.
Yes, clarity and flow matter. But over-polishing can make your words feel stiff or salesy. And trust me—your readers would rather hear you.
Tip 4: Pray before you write
✅ Invite the Holy Spirit into the process
Even a quick breath prayer can re-center your writing time.
Not sure where to begin? Try simply saying, “Lord, help me serve someone through these words.” Then pause. Sit in that silence.
Sometimes inspiration comes. Sometimes it doesn’t. But either way, you’ve reminded yourself what this is all about—writing with purpose, not pressure.
Tip 5: Don’t over-edit the life out of it
✅ Aim for polished, not perfect
Editing is a good thing—but don’t scrub your personality out of your own writing.
Grammar and clarity? Yes, please. But those little quirks and honest phrases? They’re part of what makes your writing memorable and relatable.
Let your voice breathe. Let it shine.
🎧 Bonus Tip: Play It Back
This one’s from Michelle Miller, a faith-based proofreader. After you’ve written your draft, record yourself reading it out loud.
Then listen.
You’ll catch awkward phrasing, stiff spots, and areas that don’t quite flow. Even better—you’ll experience your writing the way your reader would. It’s a game-changer.
Now it’s Your Turn…
Pick one email (or social post) you’re working on this week and try one of these tips—just one!
✨ Not sure where to start? Grab my free email marketing checklist to help guide your process!
If this post encouraged you, send it to a friend who’s working on finding their voice too.
You’ve got something important to say. It’s time to say it well—in your own voice.
Pen and Polish 